DreamEthic  adj.  \dri:méθik\

Characterized by or expressive of the thought, action or emotion associated with innovativity*, vision, meaning, purpose, empathy, ethics and sustainability.

*Innovativity = Innovation + Creativity - The process of thinking and acting in the direction of generation, development, evaluation, selection and realization of new ideas aiming to create added value for people, organizations and planet as a whole.

DreamEthic  is term coined by Almir Flisar in order to explain a kind of change in the human nature which is necessary for co-piloting sustained life on planet Earth. If we accept change not as detached occurrence but permanent state, in which we live and work, than we could see DreamEthic Change as the way of being through becoming. It is flow toward deep sustainability through personal and leadership development, organizational transformation, brand metamorphosis and communication evolution.

The DreamEthic Change Concept 

Holistic approach, which starts with personal transformation and continues with dialogue as well as co-active partnership between individuals, companies, governments and nonprofit organizations, begets a new culture of innovation and a higher service by adding a sense of creative play and ethical responsibility.

We believe that it is possible to eat the cake and have it. By the same token, we know that profit, people and the planet can be in balance. If we dare to dream, if we are ready to take responsibility for our actions and if we plant compassion in the core of our identity, we could create coherence between sensing, feeling, thinking, speaking and acting, so true excellence can become a way of life. In other words, DreamEthic Change means fundamental shift to mindful society, which is capable of creating thriving future for the humanity and the planet as a whole.

The world is at a tipping point. Instead of witnessing dramatic changes in the uncertain world, we have to be able to create DreamEthic changes. We have to understand and embed principles of new sciences, change our values system, nurture imagination and creativity, redefine our purpose and give a new meaning to our lives. And there is very powerful reason why - the future generations deserve nothing less.

Related Terms

DreamEthic Change
Fundamental shift in context of reaching sustainability through embedding the art of innovativity, the culture of collaboration, the sense of meaning and the highest standards of ethics.

DreamEthic Organization
An organization capable to thrive on uncertainty by using the virtue of imagination and the power of integrity. In other words, it is an organization completely ready for upcoming trends (ie. “Business-as-unusual”, “Eco-Bounty”, “Generation G”, “Transparency Triumph” etc. – see more on: www.trendwatching.com ).   

DreamEthic Leadership
A leadership thrilling in the ability to nurture the environment where ethic is weaved into the core of organizational DNA and where creativity can grow infinitely, bringing a new value to all stakeholders including humanity and the whole planet.  

DreamEhtic Communication
Communication excellence, were holistic approach, empathy, dialogue, exploration, learning and interaction lead to fundamental integrity and ubiquitous trust.

DreamEthic Brand
Meaningful memetype, as well as zenotype*, which carries information, stories and concepts, future-proofed and spectacular in appearance regarding creativity and purpose build in its identity.

* zenotype – what a brand looks and behaves like as a consequence of the interaction of its memetype and the environment